TIM Pitches: Podcasts for Tertiary Education

In this episode of TIM Africa’s Podcast, we explore why tertiary institutions should invest in their own podcast—and how it drives student engagement, strengthens institutional branding, and fuels recruitment growth.
You’ll hear data-driven insights on on-demand learning trends, real South African university case studies (UCT Radio, UP’s LeadUP), and actionable strategies for content planning, repurposing, and performance marketing. Discover how a video-podcast studio can become your institution’s media hub—delivering lecture recaps, faculty interviews, alumni success stories, and event coverage directly to students, staff, and prospective students via Apple Podcasts, Spotify, YouTube, and your student portal. We also unpack lead-generation tactics—turning long-form episodes into newsletter features, blog posts, audiograms, and social clips that amplify your admissions funnel.
Whether you’re planning your first pilot or scaling an existing channel, this guide will equip you with the tools to build a sustainable, ROI-driven podcast program for any South African university or college.

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